Delivery Customers in Your Rewards Program with GrubHub + Appfront
Stop losing delivery customers to anonymous marketplace orders. With GrubHub delivery through Appfront, every delivery guest earns points, redeems rewards, and becomes a loyal repeat customer you can reach again and again.
How Delivery Loyalty Works
When customers order delivery through your branded Appfront platform, they create an account and are automatically enrolled in your loyalty program. Every delivery order earns points. Rewards are redeemable on their next order — delivery or in-store. No separate sign-up, no friction, no anonymous orders.
Turn Every Delivery Into a Loyalty Touchpoint
Automatic Rewards Enrollment
Delivery customers join your loyalty program the moment they place their first order. No extra steps, no separate app download — just seamless enrollment at checkout.
Cross-Channel Points
Points earned on GrubHub delivery orders carry over to in-store, pickup, and app orders. One unified rewards balance across every channel your customers use.
Personalized Delivery Offers
Use delivery order history to send targeted rewards — a free side with their usual order, bonus points on delivery milestones, or a birthday treat delivered to their door.
Visit & Order Tracking
Track delivery frequency, average order value, and favorite items for every loyalty member. Know exactly which customers are ordering delivery and how often.
End Anonymous Delivery
Marketplace delivery orders are faceless. With Appfront, every delivery customer has a profile — name, email, preferences, and order history you own forever.
No Commission on Rewards
Unlike marketplace programs where you pay 20-30% commission even on loyalty orders, your Appfront rewards program costs a flat fee. Your loyalty, your economics.
Marketplace Loyalty vs. Your Own Rewards Program
Own Your Loyalty Data
Marketplace loyalty programs benefit the marketplace, not you. When customers earn rewards through your Appfront platform, you own the data, the relationship, and the ability to re-engage them.
Unified Customer Profiles
A customer who orders delivery on Monday and dines in on Friday has one profile, one points balance, and one relationship with your brand. No fragmented data across platforms.
Drive Repeat Delivery Orders
Reward milestones and tier upgrades give delivery customers a reason to come back. Customers with active rewards balances order more frequently and spend more per order.
Convert Delivery to Dine-In
Use delivery loyalty data to offer in-store incentives. A customer who always orders delivery might try dining in with the right reward — expanding your relationship beyond the door.
Frequently Asked Questions
Yes. When customers order delivery through your branded Appfront platform with GrubHub fulfillment, they automatically earn loyalty points just like in-store guests. Every delivery order counts toward their rewards balance.
Enrollment happens naturally during the ordering process. When a delivery customer places their first order through your Appfront platform, they create an account and are automatically enrolled in your loyalty program. No separate sign-up required.
Absolutely. Appfront maintains a single customer profile across all channels. Points earned on a GrubHub delivery order can be redeemed on the next in-store visit, and vice versa. One unified rewards balance for every customer.
Yes. Because delivery orders come through your Appfront platform, you capture full order history and preferences. Appfront's AI uses this data to send personalized offers — like a discount on a customer's favorite delivery item or a reward for reaching a milestone.
On the GrubHub marketplace, you have no visibility into who your delivery customers are and no ability to reward them. With GrubHub delivery through Appfront, every customer is identified, enrolled in your program, and building a relationship with your brand — not the marketplace.