FAQ
Loyalty, Rewards & CRM

They keep coming back. Make every visit matter. Turn guests into regulars.

A loyalty-first engagement platform that helps restaurant brands drive retention and build lasting customer relationships.

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Your All-in-One Loyalty Suite

Run smarter loyalty programs with powerful tools designed to engage, reward, and retain your customers.

Loyalty, Rewards & CRM

Turn customer data into action. Analyze behavior, segment your audience, and deliver personalized rewards that drive repeat visits and increase lifetime value. Build stronger relationships by rewarding customers based on what they actually do — not just what they spend.

Event-Based Rewards

Trigger personalized rewards based on customer behavior — from birthdays to milestones and beyond. Whether it's a customer's third visit, an upcoming birthday, or a guest who hasn't returned in a while, lifecycle and visit-based campaigns ensure you never miss the moment to engage.

Flexible Rewards Programs

Design the loyalty program that fits your business — not the other way around. From simple cashback and spend-based rewards to points systems, tiered memberships, and visit-based punch cards — run any model you want. Combine multiple programs or keep it simple.

Personalized Customer Journeys

Design and automate customer journeys with an intuitive drag-and-drop builder. Deliver the right message at the right time — guiding guests from their first visit to becoming loyal regulars. Encourage repeat visits and bring back lapsed customers with targeted campaigns.

Simple to set up.
Endless possibilities.

Build your loyalty program without the complexity. Start with a core rewards model — like points or cashback — and expand with flexible campaigns as you grow. Create dynamic offers such as signup rewards, spend-based incentives, or milestone campaigns using a simple combination of triggers and rewards.

Sign up Visit based Anniversary Birthday Lapsed customers Punch card Store credit BOGOS
Trigger
Sign Up Bonus
Welcome new customers with an instant reward on registration
+100 pts
Reward
Birthday Treat
Free item or discount on the customer's birthday
Free item
Auto
Lapsed Win-Back
Re-engage customers who haven't visited in 30+ days
20% off
Trigger
Visit Milestone
Reward customers after their 5th, 10th, or 20th visit
$10 credit
VIP
Punch Card
Buy 9 get the 10th free — classic loyalty driver
Free drink
Reward
Store Credit
Earn cashback on every purchase to spend next time
5% back
Auto
Anniversary
Celebrate 1 year since their first order with you
$15 off
VIP
BOGO Deal
Buy one get one on selected items for loyal customers
Buy 1 Get 1

Any rewards program.
One platform.

Mix and match reward models to create the perfect program — run one at a time or combine them all.

Cashback

Give customers a percentage back on every order — simple, transparent, and always rewarding.

Group Tier

Unlock exclusive perks as customers level up through tiered membership — driving engagement and status.

Item or Money Based

Reward customers with free items or dollar-value credits based on their spending behavior.

Subscription

Offer premium perks through paid memberships — guaranteed recurring revenue with VIP experiences.

Referral

Turn your best customers into brand ambassadors — reward both the referrer and the new guest.

Points

Classic points-per-dollar system — customers earn, collect, and redeem for rewards they love.

My Rewards
$1,029
Credit
945
Points
55 points until your next reward
0 750 1.0K 1.5K 2.0K
🍔
Free Classic Burger
Redeem at any location
500 pts
🍫
Free Dessert
Any dessert item
300 pts
🎁
Birthday Surprise
Unlocks on your birthday
Free
VIP Membership
$9.99 / month
Subscribe

One place to
manage it all.

Campaign Triggers

Set up smart triggers based on real customer actions — from first orders and repeat visits to spend milestones. Define the condition, set the reward, and let the system deliver automatically.

Rewards & Redemption

Let customers earn points, unlock rewards, and redeem offers they truly value. Rewards automatically surface during checkout — ensuring customers never miss out.

Conditional Rewards

Create flexible promotions like bundled deals, "buy more, get more," or item-based rewards — all designed to drive higher order value and smarter purchasing behavior.

Customer Experience

Give customers a clear, engaging view of their progress with points, milestones, and rewards. A gamified experience keeps them motivated, engaged, and coming back for more.

Add New Deal
Active
Overview
Setup
Limitations
Availability
Promo & Display
POS
Deal Name *
Double Points Weekend
What does this promotion do?
Discount
Upsell
Both Discount and Upsell
Description
Earn 2x points on all orders this weekend...
Create Deal
Preview
Next: Setup →

One unified platform for your
complete loyalty solution.

Connect every channel, every interaction, and every customer touchpoint into one seamless experience.

Omnichannel Engagement

Stay connected across every channel

Reach your customers through email, SMS, and push notifications with personalized, automated campaigns — all managed from one platform.

POS & Data Integration

Every interaction, fully connected

Track every order across all channels — in-store, online, and mobile — and turn that data into smarter campaigns and better customer experiences.

Ready to turn guests into
loyal regulars?

Join thousands of restaurant brands already using Appfront to drive retention.

Get Started Book a Demo

Frequently Asked Questions

What types of loyalty programs does Appfront support?

Points-based, cashback, tiered memberships, punch cards, store credit, and BOGO programs — all configurable without developer help.

Can Appfront predict which customers are about to churn?

Yes. Appfront's AI analyzes visit patterns and behavior signals to identify at-risk customers and automatically trigger re-engagement campaigns.

How does Appfront's CRM differ from a generic CRM like Salesforce?

Appfront's CRM is purpose-built for restaurants. It tracks visits, order history, loyalty status, and preferences — data that generic CRMs don't capture natively.

Can I import my existing loyalty members?

Yes. Appfront supports bulk import of existing customer and loyalty data, including point balances, tier status, and contact information.

Does Appfront loyalty work with third-party ordering?

Appfront's loyalty is designed for first-party ordering, but customers can still earn and redeem rewards across all integrated channels.