Delivery Customers in Your Rewards Program with DoorDash Drive + Appfront
Marketplace delivery orders are anonymous — you never know who your customers are. With DoorDash Drive and Appfront, every delivery customer is identified, enrolled in your loyalty program, and earning rewards that bring them back.
How Delivery Loyalty Works
When customers order delivery through your Appfront platform, they create an account or sign in. Every delivery order earns loyalty points automatically. DoorDash Drive handles the delivery — you handle the relationship.
Turn Delivery Customers into Loyal Regulars
Points on Every Delivery
Delivery customers earn loyalty points on every order placed through your branded platform. No more anonymous transactions — every order builds the relationship.
Unified Customer Profiles
Whether a customer orders delivery or dines in, their points, preferences, and history merge into one profile. A single view of every guest across all channels.
Delivery-Specific Rewards
Create rewards tailored for delivery customers — free delivery, bonus items, percentage discounts. Incentivize delivery orders during off-peak hours.
Increased Order Frequency
Loyalty customers order more often. When delivery customers see their points balance growing and rewards within reach, they choose your restaurant over competitors.
Automated Engagement
Trigger personalized messages when delivery customers hit milestones, earn rewards, or haven't ordered recently. Keep delivery customers engaged between orders.
Delivery Behavior Insights
Track delivery order patterns, favorite items, average order values, and ordering frequency. Use data to optimize your delivery menu and promotions.
The Problem with Anonymous Delivery
Know Your Delivery Customers
Marketplace delivery orders tell you nothing about who is ordering. With Appfront, every delivery customer is identified with a name, email, and full order history.
Build Repeat Business
Loyalty programs increase order frequency by 20-30%. Delivery customers who earn rewards come back more often and spend more per order.
Reduce Marketplace Dependency
Every delivery customer in your loyalty program is one less customer you need to acquire through expensive marketplace listings and commissions.
Cross-Channel Loyalty
A delivery customer who earns enough points might redeem a reward in-store — and become a dine-in regular. Loyalty bridges the gap between delivery and in-person visits.
Frequently Asked Questions
Yes. Because DoorDash Drive orders come through your branded Appfront platform, every delivery customer is identified and enrolled in your rewards program. They earn points on every delivery order just like in-store guests.
On the DoorDash marketplace, you have no access to customer identity or order data. Those customers belong to DoorDash. With DoorDash Drive + Appfront, customers order through your platform — you capture their identity, track their orders, and enroll them in your loyalty program.
Yes. Delivery customers see their points balance, available rewards, and progress toward the next reward right in the ordering flow. This encourages repeat delivery orders and increases customer lifetime value.
Absolutely. Appfront's loyalty engine lets you configure separate earn rates, bonus point promotions, and exclusive rewards for delivery orders. You can incentivize delivery during slow periods or reward high-value delivery customers differently.
All order data merges into a single customer profile. Whether someone orders delivery through DoorDash Drive or walks into your store, their points, preferences, and order history are unified in one place.